Why personally branding yourself is important in your business

Fri, Oct 5, 2012

Kerry's Blog

Why personally branding yourself is important in your business

In a hyper competitive world where thousands of businesses may be trying to attract consumers in a particular niche, it’s never been more important to stand out. One of the best ways to stand out and distinguish myself from competitors is through personal branding. Doing so is the perfect way to build momentum for my business and establish a long term consumer base in many cases. Let’s now discuss why it’s so important and some personal branding tips.

Perhaps the biggest benefit of personal branding is that it makes my business recognizable from the other masses of businesses out there. By establishing a distinctive identity that naturally catches on with my demographic, it helps to elevate my business above many others. This is critical because I can grab my “piece of the pie” and cash in on a certain percentage of my target audience. While seeing my business’s logo only once or twice may produce limited results, the prolonged exposure to my business’s logo and slogan should help build brand equity and inevitably attract more consumers.

Another advantage is the increased level of credibility and authority that branding should bring to my business. With so many competitors in nearly every market and a plethora of options, many consumers can feel overwhelmed when making a choice on a purchase. Fortunately, personal branding can help establish a level of trust which in turn makes it more likely that consumers will choose to buy from me instead of my competitors. In fact, when many consumers are faced with multiple choices when purchasing a product, the majority will go with a brand they recognize even if the quality level is sub-par. For this reason, effective branding is the utmost importance and key for cashing in on my demographic.

While there are numerous techniques for branding, one of the biggest personal branding tips is to utilize social media sites like Facebook, Twitter, Google+ and LinkedIn. With online personal branding, my business can compete with businesses that are much larger while maintaining a cost effective budget. To get started, I must create a profile on one or more these sites that showcases exactly what my business is about. To be effective, I must use the same logo and slogan on each website so that my target audience can easily identify me. I must also be sure that I post outstanding content on each social media site so that I can build up my credibility. Even though it usually takes some time to create momentum, online personal branding through social media can help me reach consumers on the global scale with little to no financial investment.

Besides this, I greatly benefit from a personal branding blog. Not only is blogging a great way to help my website’s SEO, it’s the perfect way for me to build a community around my business and keep consumers up to date on recent happenings. It’s also a great way to establish a sense of humanness where I can connect with my audience on somewhat of a personal level. Consequently, a personal branding blog can go a long way with getting my business off the ground and running. Want to grow your personal brand in your business go here!

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