How to Market With Pinterest

Mon, Oct 15, 2012

Kerry's Blog

How to Market With Pinterest


Pinterest is one of the most popular, fastest-growing social media websites out there today. This website isn’t just for people to waste time on, either. It’s an excellent tool for businesses to utilize in order to grow their company by using Pintrest with your marketing. With Pinterest, you can build your brand and help boost sales.  Visit Pinterest Recruiting 101 here

What is Pinterest?

Pinterest is a social networking platform that is widely used by women of all ages. Images can be “pinned” to your virtual pinboard. These images are attached to links that can lead back to particular websites. Images can be repinned, “liked” and commented on by users.

Pinterest Users and Their Audience

Who is the prime candidate to marketing with Pinterest? Small business owners and entrepreneurs, including network marketers, affiliate marketers and Internet marketers. In order to recruit using Pinterest, you’ll need to learn the different steps to attract more customers. Ideally, Pinterest caters mainly to women. If you have any type of business that attract female clients, it’s a great idea to market with Pinterest.

Marketing Tips

When you market with Pinterest, it’s advisable to aim directly at women. Use images that you feel women would be most attracted to. Keep in mind that 80% of Pinterest users are female. Since Pinterest is all about images, the only way to make your pictures stand out from the crowd is to upload high quality images. The more crisp, colorful and clear your pictures, the more attention they’ll get.

Click Here for Pinterest Recruiting Webinar

Click Here To Get Started Recruiting using Pinterest

When to Use Pinterest

While for many people, Pinterest is a fun pastime, if you’re going to use it for marketing purposes, you’ll have to schedule time. Set aside time in your schedule specifically for Pinterest. The most popular time to use the site is on Saturday mornings, so make sure to block out this time frame.

Outsourcing as an Option

Can’t give up your Saturday mornings? Don’t have enough time to spend on a social media website? Outsource it! There are tons of people who are adept as social media marketing who would love to get paid to run your Pinterest account. Just make sure you choose someone with experience. You want to pay someone to help boost your business, not someone who wants to get paid just to play online. Also, before you hire someone to take the Pinterest account off your hands, make sure you’re familiar enough with how the website works to give specific directions. This is also the only way to ensure that what you need done is getting accomplished efficiently.


Use Google Analytics to track where your leads and sales come from. This is the best way to determine how effective Pinterest is for your business.

In today’s fast-paced world, most marketing is done online via social media websites. Pictures are almost as effective as text marketing, and in some cases they’re even more effective. Take advantage of this new aged marketing method by using Pintrest with your marketing and to help your business.

For more information and to help improve your business, recruit using Pinterest with Pinterest Recruiting.

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